Hill City

Hill City — a men’s brand under Gap — showed up at work today to share their “high performance” everyday clothes. I’m honestly so excited for Gap to release this line, it seems like the perfect companion for Athleta, and I’m not gonna lie the Gap and Banana menswear in the athleisure category has not been my favorite. Enter Hill City…Hill City specializes in bringing high performance materials to everyone — not just athletes, yogis, or outdoorsmen. Hill City recognizes that these clothes can serve a different purpose for many. Functionality through decadence.

They had a QR-code powered raffle to win a free jacket. Not gonna lie, I was very sad that I did not win the Thermal Light Shirt Jacket but I did come away with a pair of socks!

I know what I’m adding to my Christmas list this year!

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Kinfoak: East Bay Shirts

Spotlighting another Oakland company! Kinfoak is hella inspired by the Bay Area. Located in the Laurel district of Oakland (and a retail presence in Sole Space and Besties Boutique), you know these guys are legit 510 natives just based on their soundcloud. I absolutely need this East Bay / North Face parody shirt.

Site: https://kinfoak.com

The East Bay Tee

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Beta Brand: Bold Patterned Shirts

Beta Brand is a San Francisco company that makes high quality clothes that emphasize utility & comfort; that is, clothes people actually want to wear. Their customers vote on the designs they manufacture. Apparel for the people! They’re mostly a women’s brand, but have some great menswear. Huge props to them for releasing a pair of women’s jeans with, get this, full sized pockets.


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