Hill City — a men’s brand under Gap — showed up at work today to share their “high performance” everyday clothes. I’m honestly so excited for Gap to release this line, it seems like the perfect companion for Athleta, and I’m not gonna lie the Gap and Banana menswear in the athleisure category has not been my favorite. Enter Hill City…Hill City specializes in bringing high performance materials to everyone — not just athletes, yogis, or outdoorsmen. Hill City recognizes that these clothes can serve a different purpose for many. Functionality through decadence.
They had a QR-code powered raffle to win a free jacket. Not gonna lie, I was very sad that I did not win the Thermal Light Shirt Jacket but I did come away with a pair of socks!
I know what I’m adding to my Christmas list this year!
Spotlighting another Oakland company! Kinfoak is hella inspired by the Bay Area. Located in the Laurel district of Oakland (and a retail presence in Sole Space and Besties Boutique), you know these guys are legit 510 natives just based on their soundcloud. I absolutely need this East Bay / North Face parody shirt.
POW! — according to Castle Face Records — “emerged from the tech-waste of the shiny/shitty new San Francisco.” Their debut album, Hi-Tech Boom (preview and pics of the Vinyl below), was released in 2014 and features your run of the mill resentment toward Silicon Valley, Screamers-style synth punk energy, and a sound I’d liken to a motherboard being evicted from the cloud.
Synthetic ID is a bay area band. They released an album, Apertures, in 2012 on 1-2-3-4 Go! Records. I never followed up with anything they did after that, but they’re now with Castle Face Records. Seems like this album — my copy, a clear vinyl, pictured below — isn’t on Apple Music but the Bandcamp has previews. The music itself feels like a sustained pressurized blitz, an incredibly successful 8 songs clocking in at 17 minutes. Probably time to revisit.
Minor Thread started in Oakland in 2003 as a small operation, using recycled materials for hand crafted totes and small accessories. They’ve moved on to Los Angeles where the product offerings have expanded to include cool things like these hotel-style key fob keychains, small pillows, tea sachets and spice blends.
Beta Brand is a San Francisco company that makes high quality clothes (menswear and women’s wear) that emphasize utility & comfort; that is, clothes people actually want to wear. Their customers vote on the designs they manufacture. Apparel for the people!
Beta Brand is a San Francisco company that makes high quality clothes that emphasize utility & comfort; that is, clothes people actually want to wear. Their customers vote on the designs they manufacture. Apparel for the people! They’re mostly a women’s brand, but have some great menswear. Huge props to them for releasing a pair of women’s jeans with, get this, full sized pockets.
I already wrote about how amazing Oaklandish is, so I wanted to follow up with a few hats I hella heart. The classic snapback, the dad hat, and the fancy nubuck hat that plays on the Athletics and Raiders are looking fresh.